The most expensive mistakes in equity crowdfunding happen before the campaign even starts.
"This isn't a traditional funnel designed to sell you something at every step. It's a stress test built specifically to work in your favor - because the whole point is to find out where you really stand in the equity crowdfunding world before it matters. And if at any point the honest answer is that you're not ready - you'll find that out here instead of during a live campaign, where the mistakes are public, expensive, and completely avoidable."
For platforms like:
STEP ONE
FREE Equity Crowdfunding Reality Check
I developed a condensed course covering the 3 most valuable conversations you should be having at the beginning of your equity crowdfunding journey.
How much you really need to raise. How many investors that actually requires. What it realistically costs to reach them.
It's an honest starting point that most founders skip entirely. We can go through it together and potentially save you valuable time and money in the process.
When you sign up, I will also send you my North Star printable document that will help guide you while exploring the equity crowdfunding industry.
It's free and I'll help you do it.
I promise you'll find value in this - and it only takes a few minutes.
STEP TWO
Equity Crowdfunding Real World Assessment
Thirty-nine honest questions covering the four areas that make or break campaigns - your time and money, your traffic, your skillsets, and your actual investment opportunity.
I will personally respond to your input with actionable insights about whether you’re ready (or not) to launch an equity crowdfunding campaign.
You get a red, yellow, or green light - and the real-world reasons behind it.
Find out if you're really ready here instead of during a live campaign, where the mistakes are public, expensive, and completely avoidable.
Find out if you're really ready to launch a campaign.
A valuable and insightful stress test of your equity crowdfunding readiness.
STEP THREE
Let's Get Real Launch Assist Program
The big equity crowdfunding platforms are great for providing you the tools and SEC integration that you need to raise big capital for your business - but they're not gonna hold your hand and guide you through the back alleys and learning curves that you will need to master if you're going to be successful.
Join a small, curated group of founders who've completed the Assessment, know exactly where their gaps are, and are ready to move forward together.
Expert guidance. Group accountability. Live weekly meetings.
Launch your equity crowdfunding campaign with confidence.
Currently forming the first cohort. Founding member pricing available to those who join the interest list early.
You can raise alone, or rise together.
A new era for founders - coming soon.
I learned the hard way.
There's no reason you need to do the same. Investment campaigns have patterns and opportunities and red flags. I will do everything I can to get you to the other side.
I'm one of the few people in the country who have been in the trenches of multiple equity crowdfunding campaigns with multiple companies on multiple platforms.
I've seen campaigns take off like a rocket - and I've seen them fall flat on their face. The only difference between these two outcomes is being prepared in advance.
The brochure version of the process that you've probably been reading on the platform websites is NOT the information you really need to make a big decision such as this.
If you're exploring how to raise money for your company, it's a good thing we're meeting now.
Michael Ross - Founder of Really Crowded
"Michael managed all 3 of our raises (RegCF and RegA). This program he put together for founders is rooted 100% in hard-earned experience."
John Santos
CEO Blackout Coffee
"Like most companies, we learned how to run a campaign on the fly. We wish Michael's program existed back then. Its value is priceless."
Barbara Logan
Owner - Uncle's Ice Cream
"This guy definitely knows a few things about equity crowdfunding. We brought him onboard to increase momentum during our raise. I'm sure this platform he started can do the same for you."
Chris Kanik
CEO - Smart Cups
Don't wait any longer.
I will gladly walk you through the most important questions you should really be asking yourself right now and help you avoid costly mistakes early in the process.
I will do this for free. Just sign up below and we can get started.
OK, Let's do this.
Nothing on this site is investment advice, legal advice, or financial advice. There is however a lot of really good equity crowdfunding advice. For the legal and financial stuff, you'll still need qualified professionals in your corner